The Visual Opportunity

When Facebook moved the navigation into the left column and added the Photostrip, I wrote how you could optimize your Facebook page for visual branding.

And when Timeline was rolled out for personal profiles, I also wrote how you can customize your cover photo and profile picture.

With each new overhaul of Facebook pages, there have been increased opportunities for brands to use imagery to better promote their offerings and create visual interest, and Timeline for pages is no different.

Establishing a consistent look and feel across pages and personal profiles, Timeline for pages provides significantly more opportunities to create a visually compelling page, starting with the masthead.